By Bill Scheft. If sports are the dessert of life, Bill Scheft delivers a cream pie to the face. Every week in Sports Illustrated, Scheft delivers his signature brand of sports humor in his renowned column, The Show. This collection features the 100 “Best of the Best” of Scheft’s columns, expanded and updated to include the most timely sports one-liners sure to appeal to everyone who considers a good sports joke a perfect compliment to a $4.00 hot day and a $5.75 beer.